 SituationHarvey Jones Systems provides business intelligence software and solutions, and designs and provides bespoke data analytics software to assist organizations with their immense amounts of digital information. With growth in sight, they acknowledged their weak visual position and embarked on a voyage of visual discovery with us.SolutionWorking to the idea 'making sense of it all', we conceptualized a mark that immediately conveys the client's ability to find clarity in a field of complexity. Simply using typography we were able to tell a compelling and immediate brand story, whilst at the same time breaking the generic IT industry's common visual clichés. The benefits are a compelling visual voice that serves to bind employees to a rejuvenated sense of purpose, and a market-facing face that captures not only data, but imagination too. |
|
