DM-IDHOLLAND

Outline

Indomaret, established since 1988 as a pioneer within the local mini market retail business. After 22 years, Indomaret partnered with DM IDHOLLAND to reestablish their services as one of truth and warmth as part of their brand essence in order to facilitate the Indonesian market with an emphasis on family values.

Situation

In a competitive and selective market, Indomaret realized the importance that building clarity in regards to their brand values and positioning would become a significant factor to ensure their readiness to face their competitors head on with confidence.

Solution

DM IDHOLLAND provided Indomaret with a comprehensive brand strategy, combined with strategic brand visual conceptualization, brand application system development, and a thorough program designed for internals to understand the principles of delivering succinct brand engagement.

The project scope included brand strategic research, realizing their brand essence, brand mark rejuvenation, visual design system guidelines, brand engagement methodologies, and environmental branding applications.