DM-IDHOLLAND

Outline

Early 2010, Metro TV being the pioneer of news channel television in Indonesia appointed DM IDHOLLAND for a comprehensive rebranding project, as part of its commitment to cope with the dynamics of the current market trends.

Situation

At the end of the process, the strength of its two pillars: idealism and realism, the new brand essence of Metro TV 'Knowledge to Elevate' was created as the new spirit to continue bringing the nation towards becoming knowledge based society.

Solution

By the 20th May 2010, in the momentum of honoring the national uprising day, Metro TV launched their new identity. The ceremony was held in the Grand Studio with an aspiring theme "Bangkit Bangsaku", literally mean 'Arise my Nation'.