DM-IDHOLLAND

Daniel Surya is South East Asia Chairman and President of DM IDHOLLAND, a Global Brand Identity network of WIR group & IDHOLLAND. He also serves as one of Commissioners in WIR group, which is Indonesia largest brand & future branding group that comprises of SE Asia largest augmented reality unit, social media agency, mobile content developer, technology based brand activation & Brand Education unit.

Prior to his current position, Daniel served as Indonesia & Brunei country director of The Brand Union for 3 years. He led business operations from its set up, unit opening in Indonesia and at the same time growing the unit to eventually becoming Indonesia raising star agency in 2009/2010. In this capacity, Daniel was involved in branding programs for leading Indonesia companies including Bank Mandiri, Telkom Indonesia, Aerowisata (Garuda Indonesia Group), PLN Batam and Sosro Consumer brands.

Previously, Daniel also served as chief representative of Landor, based in Indonesia, and was responsible for more than 9 years Landor operation in Indonesia from it set-up till it became one of leading names in brand & branding business in the country.

Daniel started his branding career in 1996 when he joined Addison a strategic design consultant as their program director. He then joined Landor in 1998 as chief representative of the Jakarta office, helping its set up from 1 person unit with no portfolios to the most respected name in the country. Under his leadership, the Jakarta office managed to win blue chips clients including Astra International, BNI, Pertamina, BII, Danamon, Medco Energi, Indosat, Kalbe Group & Indofood. He also served as double assignment from WPP group to help Young & Rubicam's Jakarta office as their executive director from 2005 to 2007.

Under his leadership & together with his partners, in early 2010, DM brands - Indonesia was re-positioned into a group offering, and has been growing from 7 employees and a quarter million USD in business to 70 employees and multiplied more than 10 times in just within 15 months of its operation. In this role, Daniel & his DM IDHOLLAND team work with first-tier brands including Muamalat Bank, Indomaret, Hotel Inna, Batik Semar, Achilles radial, Rekso group, the Jakarta Post & many others.

Daniel is an architect of branding industry in Indonesia and recognized authority on Indonesian branding and brand communications. He has been quoted in numerous business and professional publications and has frequently appeared on radio and television programs. He has served as a member and officer of various business, professional organizations and received several recognition, including Indonesia C-League executive by SWA in 2010, WPP AWARD 2008 & 2009 (member of WPP HPG - High Potential Group), Nominated by Warta Eknonomi as one of the most 40 successful young professionals in Indonesia (2001), Global Brand Jury Primaniyarta Award 2010-2011, Jury to Spikes Asia in 2009 (Singapore), Management Committee Indonesia Brand Development Institution - IBDI Prasetya Mulya in 2009, Advisor to IMAGO School of Modern Advertising from 2003-2010, Council to SUPERBRAND Indonesia 2005-2006, Organization Council to Indonesia Brand Identity Summit (IBS) 2005-2006, Co-Founder of Branding Indonesia Team President of APMMI (Indonesian Association of Brand Management Profession), Chief of LSPP (Lembaga Sertifikasi Perdagangan dan Pemasaran) in 2007, Council to Brand Knowledge Centre (BKC) in 2007, Advisor to BranDNA Magazine in 2006, Advisor to Brandingzone (Indonesia Brand Community), Asia Productivity Organization (APO) - Tokyo as Indonesian National Expert for Corporate Brand (2006-2008), Advisor to Brandster Indonesia and many others.