Michael graduated from Newcastle University (Aust) with a whole lot of all round skills, primarily majoring in Graphic Design. He simultaneously dipped his fingers into the fine arts of Sound Production and Marketing / Management. Although he excelled in most areas of the design industry, he preferred multimedia, and so for a number of years he was hired by various agencies such as EuroRSCG, Peak Entertainment and the likes, where he dealt mainly with the construction of various interactive media advertising products to compliment his client's comprehensive marketing and advertising campaigns.
Michael later fell in with a rough and rowdy crew from Fudge Puppy productions, an award winning Australian based animations house that was to be reckoned with. Shortly he became one of their head animators and senior game developers, producing numerous online games and cartoons for Nickelodeon.
Since then he has become a senior partner with DM-IDHOLLAND. There Michael deals with clients such as Bayer, Philip Morris, Garudafood, UN, USAID, Bank Indonesia, UNICEF & Nokia and most recently League. His role there is running DMIDHOLLANDs Interactive media department along with assisting as their technical advisor.