Since his college years, Primo has developed big passion in marketing, branding, advertising, and design. With a deep interest in branding, Primo successfully became a speaker on The 3rd National Conference on Management Research in 2009 presenting his research on packaging design.
Prior to DM IDHolland, Primo worked for The Brand Union Jakarta as Client Executive. Together with the team he was successfully helped clients such as Rumah Zakat, Sosro, Gudang Garam, Perhutani, and Commonwealth Bank to build their brand.
Besides, Primo is also active as a regular contributing writer in Whiteboard Journal, an online publications on art, design, culture, and general affairs.
