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"The Cultural Inheritance of Indonesia Sacred Textiles"
(Local Commodity Branding)
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Textiles, considered as on of the many forms of human expression. When fused by strands of yarn it becomes cloth. Indonesia is a country that has a wealth of diversity in this field. The history of Indonesia's textile industry spans from the west and to east, from animism to the modern era. It is also strongly immersed in ancient tradition. Ceremonial consecrations of kings and queens, as part of birth rituals and passing rituals. Using high quality threads, woven carefully by hand and blessed by prayers from the elder's, all these acts embody the Cultural Inheritance of Indonesias Sacred Textiles.
Our story of textiles began on a large island called "Songket", known for its Golden Cloth. Through the many interactions with foreign merchants trading for courts in India and China, wrought refinement in materials such as gold-wrapped thread and silks, it also introduced complex designs and patterns. South Sumatera and Pandai Sikek village in West Sumatra were famous for producing high quality luxurios textiles.
Now, moving to the island of Java, a place where 130 million people live, half of Indonesia's population and one of the most densely populated places on earth. Their form of Textile was named Batik. The earliest known Batik is made in Tuban, a place found along the Northern Coast of East Java. Early Batik motifs were drawn by rice paste and during the 17th century an invention called Canting appeared, it allowed artists to draw with molten wax.
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Moving across to the east, we come to Flores. They are known for their diverse unique textile traditions, once bound and isolated by the surrounding volcanic landscapes. Communities such as Ende in Central Flores and Sikka to the east. In Onelako village which is found near Ende, their local textiles are known for their amazing creativity and vibrant colors. Onelako women used natural dyes on their skirts and shoulders using blue indigo and rust-red from Morinda and Sappan. The Watublapi people in Flores immerse themselves amidst unique tradition, from music and garb, all relevant to the numerous stages within their lives, from birth, marriage and the eventual day they pass away.
Though traditional methods of weaving may be different in this modern era, the cultural and ritualistic aspects are still imbued with modern principles. Maintaining the sacred and glorious roots of Indonesia's culture. The rich cultural diversity that makes our nation is an integral aspect that belongs to the story of Indonesia's brand, one that reveals to the world our many differences and unique special qualities. A story from the past that leads to the present, part of the precious cycle of life told by a single piece of cloth.
Written by Jessica Natalie
Account Executive DM-IDHOLLAND
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Kitchen
| Chief |
: Lucy Tan |
| Editor |
: Blenda Ardelia & Michael J. |
| Creative |
: Stefanus Alvie |
| IT |
: Albert S.N . |
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Our cup of coffee this week
- Check our article in KONTAN
newspaper
Date : 15 May 2012
- Check our article in Seputar
Indonesia
newspaper
Date : 16 May 2012
- Check our article in Jakarta Post
newspaper
Date : 19 May 2012
- Check our article in Bisnis Indonesia newspaper
Date : 24 May 2012
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Divining your Brand Visually
A brand is not a logo, is far more than just a photograph. It runs deep into our veins, it is a believe system towards a product or service that a brand offers.
But there is no doubt that through visual language a brand is displayed to the audience. Before the public buys and believes the idea of a brand, they will see it visually. How you shaped your brand visually will determined the outcome.
When we see a postcard with Borobudur temple printed on it, everyone who sees it will know for sure that it belongs to Indonesia. Borobudur temple identic with Indonesia's heritage. That is how a strong photograph helps build a country branding. Through the medium of photography, foreigners will come and see the beauty of our country. The right visualization will draw people to know more about your brand.
France is famous with fashion and the Eiffel tower. America is known for the Liberty statue. China is well known for the great wall. I can say this because I see it printed on their country branding publications. The photograph is well represent their country. Although there may be similar heritage that we have with our neighborhood country, a brand photography will determined the style and differentiate it from the rest.
What kind of photography that you are using to treat your brand language?
A good picture will entertain, involve, inspire and engage the audience. It has to have emotions yet extravagant magnifee
Promoting Indonesia branding in a visual language thru photography that is enticing
Instantly-sharable photography lets consumers share not just of their view of the world , but also their view of brands. On Pinterest, for example, users collect images by searching pinboards of both friends and strangers identified as having similar interests, and "re-pinning" images to their own collections for inspiration. Colleen DeCourcy, CEO of Socialistic, describes the activity as "shopping without money."
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